Sheila A. Anderson

Sheila A. Anderson is on a mission to make people visible and memorable by raising their personal image to meet the value of their brand. She is the founder of Image Power Play, an impression management and personal brand company dedicated to bringing forth intentional, consistent, and authentic interactions with others. Sheila is an image and impression management expert driven to empower executives and entrepreneurs across the globe. Her exceptional talent benefits executives and notables at any level in polishing all facets of their brand appearance, attire, behavior, body language, and more to power brand aligned personal presence and communication style.

Personally drawn to the influence of impression management, Sheila has successfully cultivated her unique style as a business owner, personal brand strategist, image consultant, sought after speaker, and author. From professional modeling that includes runway, print, and TV commercial work to a career in corporate brand management, Sheila draws from over two decades of experience when speaking and producing in the world of impression management. Experience the power of ROI Return on Image®!

Faced with weight battles from a very early age and ranging in size from 10 to a 22, she became inspired to start her life’s journey as an image consultant. She understands the struggle of dressing a body at every size and weight and empathizes with the pain and low self esteem others face. Sheila is on a quest to inspire others to be their personal best and be at peace with who they are. Sheila believes in not letting society’s rules and views stifle an individual in any way. Sheila is one of a select group image consultants who has earned the prestigious designation as a Certified Universal Style® System Consultant through Alyce Parsons’ Universal Style® International. This system is the “gold standard” of style systems in the International Image Industry. She owns the registered trademark Return on Image®.

Sheila is a frequent guest on radio shows, podcasts, and TV. She has been quoted in Business Insider and Fast Company magazine. Sheila is a member of the Association of Image Consultants International and serves as the Vice President of Marketing for the Chicago Midwest Chapter. She is a founding member of The C Suite Network Advisors, a group of the most trusted advisors to C Level executives and is also an Executive Leader with The C Suite Network. She serves as esteemed faculty for The C Suite Network’s Women’s Leadership Council. She is a member of the National Speakers Association and Sales and Marketing Executives of Sioux Falls where she served as Chair of the Marketing Committee.

Sheila is a frequent guests on podcasts and local TV shows. She has been quoted in Business Insider and Fast Company magazine. Sheila is the author of the book I.C.U., The Comprehensive Guide to Breathing Life Back Into Your Personal Brand . She is currently writing her second book called Return on Image® , set to be released in late 2021. She was also a contributing author to 1 Habit for Success: SmartFem Summit Special Edition and C Suite Executives’ Guide to Success .

The community is meaningful to Sheila, and she treats her community as family. She is a long time member of Cosmopolitan International, a service club that raises money for diabetes education and research. In 2013 14 she proudly held the office as the organization’s International President, the third woman since its inception in 1918 to hold this prestigious office. Shei la served on the board of the Cosmopolitan Diabetes Foundation in 2015 and 2016. She sits on the adult advisory board of Simon Says Give Sioux Falls.


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